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Sentira XR Announces Successful Completion of its Seed Investment Round

Sentira logo with vr headset


Sentira XR, a UK-based provider of medical and healthcare VR simulations, today announces the completion of its seed investment round raising £250 000. The investment capital will be used to support the development of their medical simulations and to launch their go-to-market strategy. Angel investors with expertise from across the edtech field participated in the SEIS funding round. 

Dr Tony Payton and Dr Martin Fergie from the University of Manchester founded Sentira XR to revolutionise the training of healthcare professionals using VR and AI technologies. Experienced edtech leader Jeremy Carter joined them in late 2022 as CEO.

Sentira XR’s simulations allow practitioners to engage in authentic conversations with patient avatars whilst simultaneously carrying out standard processes and procedures. Built-in assessment tools mean that they receive ongoing personalised feedback.

Jeremy Carter CEO Sentira XR

‘It’s a privilege to welcome our seed investors to the Sentira XR family. Their investment and expertise allow us to further develop our VR and AI medical simulations and to launch our go-to-market strategy.

At Sentira XR we bring together, for the first time, conversational AI and practical tasks delivered in a fully immersive VR environment. Practitioners at all levels experience authentic patient interaction while carrying out medical procedures and processes. Medical and healthcare education is developing rapidly with simulated learning taking centre stage.’’ 

About Sentira XR

Sentira XR is a provider of pioneering medical and healthcare simulations. Its transformative VR training uses AI to deliver educational content that is fully immersive, interactive and authentic. This groundbreaking technology dramatically enhances medical and healthcare training. It enables the delivery of engaging training simulations to practitioners anywhere, anytime, while complementing conventional education methods.

For more information visit

Media enquiries: Fran Carter, Advance EdTech Ltd

Business Development: CEO Jeremy Carter 

For more information regarding Sentira projects visit or follow us on LinkedIn.

National Conference on Generative AI in Education at Ulster University

National Conference on Generative AI in Education
National Conference on Generative AI in Education 22-24 January 2024

The SentiraXR team will shortly be heading to Ulster University to take part in the National Conference on Generative AI in Education. The event takes place in person at the University’s Derry~Londonderry campus from the 22nd to 24th January.

We’re delighted to have been asked to present around the use of generative AI to interact with patient avatars. Jeremy Carter and Sentira founder, Dr Tony Payton will discuss our pioneering virtual reality training simulations for medical education and outline our experiences using generative AI NLP.

Following the presentation we’ll host a workshop where participants can see a range of healthcare training simulations that use generative AI in VR. These will include training in medical history taking, tracheostomy and drug delivery. For insight into exactly what we do at Sentira, take a look at our recent showreel.

The National Conference on Generative AI in Education aims to give educators, researchers, teachers or students an understanding of how generative AI is revolutionising learning, teaching and assessment.

The conference boasts an impressive speaker lineup. Delegates can expect a series of fascinating keynotes, talks, discussion panels and workshops on AI. They can learn about the latest, cutting-edge technologies and large language models such as ChatGPT, Bard, Claude 2 and Copilot(s). They’ll gain an understanding of how these tools and natural language processing capabilities enable personalised and interactive learning experiences.

In addition, there’ll be a hackathon on AI + Assessment and networking events with leading academics, researchers and industry experts in this area.

The Garfield Weston Trust funds the National Conference on Generative AI in Education.

Registration is now open. Register early as places are limited.

To follow the conversation around this event use the hashtag #GenAiEdu2024.

AI in Medical Education: A Jisc Webinar

Explore the use of AI in medical education:A JISC webinar

On October 19th, we’ll be taking part in a Jisc webinar that seeks to explore the use of AI in medical education. The session is aimed at anyone working in the field, regardless of whether they have experience using AI.

Educators who have already trained using AI or VR technologies will have the chance to see how Sentira is leading the way in extending this concept.

Attendees new to XR technologies in medical training will see first-hand what is now possible in this area.

Join us for this session where we’ll demonstrate the onboarding, learning and assessment features of Sentira while showcasing our groundbreaking paediatric tracheostomy simulation. We’ll also show how VR and AI can be used to train users in patient history taking and clinical reasoning. Jeremy and Tony will be available after the showcase to answer attendees’ questions.

Book your place for this webinar here.

Sentira to present at Royal Manchester Children’s Hospital

Royal Manchester Children's Hospital
Royal Manchester Children’s Hospital

The Sentira team is proud to have been invited to present at the prestigious Royal Manchester Children’s Hospital. Founder Dr Tony Payton and Principal VR Developer, Emily Johnstone will speak at the launch of KidsDigiLabz, an initiative recently established within RMCH. KidsDigiLabz forms part of the delivery of their Research & Innovation (R&I) strategy which looks to advance the application of digital technology within children’s healthcare services across Greater Manchester.

Royal Manchester Children’s Hospital has organised the launch event to showcase digital projects that aim to enhance clinical practice, patient experience and research. Visitors to the event can explore the latest advancements in paediatric care through virtual reality, data science, wearable technology and robotics innovation. They will be able to meet the teams behind these innovations and take part in live demonstrations of these groundbreaking technologies.

The event takes place between 11 a.m. and 3 p.m. on September 15th September at the Royal Manchester Children’s Hospital Atrium.

For further information about the event please contact

E-ATP 2023… the conference countdown begins!

E-ATP 2023, Vienna, September 20th- 22nd

The E-ATP 2023 conference takes place in Vienna this year from the 20th to the 22nd of September. This annual event is the largest gathering of assessment professionals in Europe.

If you are part of an organisation that uses or is considering the use of assessments to measure the achievement, competency or performance of your workforce or students then E-ATP 2023 is for you. The assessment industry has expanded hugely in recent years and with AI currently transforming the landscape there is much to discuss.

This year’s programme will consist of informative presentations, engaging interactive sessions and distinguished industry keynote speakers.

Delegates will hear how the community is innovating and developing to push assessment forwards and there will be many opportunities to share best practice with colleagues. There will be numerous networking events over the course of the 2-day conference. Delegates will also be able to test out all the latest assessment tools and technologies at the vendor exhibition.

German Bencci, Founder of CodeYourFuture will deliver this year’s Opening Keynote. CodeYourFuture is a tech community supporting disadvantaged people and refugees looking for careers in the tech industry. German will explain how CodeYourFuture works to liberate learners from ‘collecting endless pieces of paper and instead have them focus on building their own, individual, marketable skills’.

Another conference highlight will be a presentation by Sentira XR‘s CEO Jeremy Carter and Paul Edelblut from Vantage Labs. Their joint session is entitled ‘The Intersection of Authenticity and Innovation: VR and AI in Medical Assessment’. Join them at 2:15 pm on 20th September as they explore using Virtual Reality and Artificial Intelligence in medical assessment on multiple continents.

Registration for E-ATP 2023 is now open. The delegate fee includes all conference-related sessions and materials as well as lunch and breaks. Don’t miss out!

Countdown to AMEE 2023

AMEE 2023 will be taking place from 26-30 August 2023 at the Scottish Event Campus (SEC), Glasgow, UK.

A key theme for AMEE 2023 will be  ‘Inclusive Learning Environments to Transform the Future’.

Sophie Soklaridis, Senior Scientist at the Centre for Addiction and Mental Health (CAMH) will be among the speakers at this year’s conference. She is an Associate Professor at the Department of Psychiatry and Department of Family & Community Medicine at the Temerty Faculty of Medicine, University of Toronto, as well as a Scientist at the Wilson Centre for Research in Education. Closing the conference will be Rola Ajjawi, Professor of Educational Research at the Centre for Research in Assessment and Digital Learning (CRADLE) at Deakin University, Australia.

Registration is now open for the event and the full programme has been released. Should delegates be unable to attend in person, they can take part remotely. The online programme can be found here.

Countdown to ATP Innovations in Testing Conference 2023

Sentira will be at the Hilton Anatole in Dallas, TX from 12-15th March.

Innovations in Testing Conference 2023
Innovations in Testing Conference 2023

The Association of Test Publishers (ATP) Innovations in Testing Conference 2023 is fast approaching and we’re busy planning our itineraries. The Sentira conference team will consist of our CEO Jeremy Carter, ENT specialist Dr Jonny Abbas and our Principal VR Developer Emily Johnstone. Jonny is currently carrying out PhD research at The University of Manchester on whether VR training can widen access to algorithmic emergency medical skills training.

Here’s where you can find our Sentira team each day during the event. 👇

Day 1: Come along to our Innovation Demonstration for a whistle-stop tour of our pioneering AI-driven VR medical training with Jeremy and Jonny.

Day 2: It’s Innovation Fast Pitch and we’ve been selected as finalists! Jeremy will be on the main stage battling it out to win the coveted Fast Pitch awards. You can find details of the competition along with a list of all the finalists here.

Day 3: Check back with us again on the final day when Jeremy, Jonny and Emily will be presenting ‘Performance Based Assessment Using VR

We also have a stand in the Exhibition Hall. Head along to Booth 424! As always, should you wish to meet with any members of the team during the conference then get in touch!

So…plenty of dates for the diary! See you in Dallas 😀

Sentira chosen as finalists for ATP Innovations in Testing 2023

Innovation Fast Pitch Tuesday 14th March 2023
Innovation Fast Pitch at ATP Innovations in Testing 2023

The Sentira team will present as part of the ATP Innovation-Fast Pitch event in Dallas,TX


We are delighted to reveal that we’ve been selected as official finalists for the Innovation Fast-Pitch at this year’s ATP Innovations in Testing Conference. This live event is scheduled for March 14th, 2023 at the conference in Dallas, TX.

The ATP Innovation Fast-Pitch is now in its 7th year. It invites pitches from inventors and entrepreneurs with technology, products, or services deemed to be potential industry “game-changers”. Finalists will pitch their innovations to the conference audience in a judged session on the Innovations in Testing main stage.

The ATP Innovations in Testing Conference will take place from March 12-15th at the Hilton Anatole in Dallas, TX. Find more updates on our visit to ATP by following us on LinkedIn and Twitter!

Sentira wins Innovate UK grant to support VR and AI in medical training

Sentira awarded Innovate UK grant

Innovate UK, the UK’s innovation agency, awards funding to Sentira for a cloud-based VR and AI medical training initiative


Sentira, a pioneer in the field of VR and AI virtual reality medical training has announced that it has been awarded a highly competitive UK-South Korea Collaborative R&D Grant from Innovate UK, the UK’s innovation agency. 

The grant will fund a two-year project in partnership with South Korean technology companies Tetra Signum and Health on Cloud, alongside two UK Universities. The project aims to develop an innovative medical education platform for the delivery of medical pharmacology training. The platform will use a combination of AI-supported immersive VR simulations and advanced voice recognition NLP (Natural Language Processing) techniques to deliver realistic clinical scenarios.

Innovate UK, part of UK Research and Innovation, is investing up to £2 million in innovation projects in partnership with the Korea Institute for Advancement of Technology (KIAT). This is to fund collaborative research and development (CR&D) projects focused on industrial research. The funded projects are expected to result in a new product, industrial process or service. They also had to be innovative, involve a technological risk, and have high market potential.

The Sentira submission scored extremely highly and as a result, is one of only a handful of applications to receive funding. 

Jeremy Carter CEO Sentira

“This project is at the forefront of new developments in medical education and training. We are the lead partner in the UK consortium, alongside two prestigious UK Universities. This is an excellent opportunity for us to combine our leading AI and VR technologies with pedagogically sound principles of learning and assessment from leading academic institutions. The funding enables us to create a highly innovative product and bring new jobs to the UK.

We also benefit from working directly with Tetra Signum, a market-leading South Korean technology company, and their partner Health on Cloud.”

About Sentira

Sentira is a provider of pioneering medical and healthcare simulations. Our transformative VR training uses AI technology to deliver educational content that is fully immersive, interactive and engaging. This groundbreaking technology dramatically enhances medical and healthcare training. It enables delivery to students anywhere, anytime, whilst also complementing conventional education methods.

About Innovate UK

Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas. 

We connect businesses to the partners, customers and investors that can help them turn ideas into commercially successful products and services and business growth.

We fund business and research collaborations to accelerate innovation and drive business investment into R&D. Our support is available to businesses across all economic sectors, value chains and UK regions. 

Innovate UK is part of UK Research and Innovation

For more information visit 

Media enquiries: Fran Carter, Advance EdTech Ltd

Business Development: CEO Jeremy Carter 

For more information regarding Sentira projects visit or follow us on Twitter or LinkedIn